Website Redesign and AI Lead Generaton

Zelu AI redesigned Mechways’ website and integrated AI-driven lead generation, automation, and CRM workflows — boosting conversions, cutting admin time, and streamlining client management across all projects.

CLIENT

Mechways

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TIMELINE

2 months

SERVICES

Website Design

AI Automation

OVERVIEW

Website Redesign and AI Google Ads Optimization

Zelu AI helped Mechways modernize its digital presence and build a performance-driven growth system. We redesigned their website for stronger conversions, clearer service presentation, and improved lead capture. Alongside this, we optimized their Google Ads campaigns, connecting every ad click to measurable results through automation and smart tracking.

Within just a few months, the campaigns generated 9,000 interactions and 349 phone call leads at an average cost-per-click of $0.83, resulting in a total ad spend of $5.67K — a strong return for a local engineering and design firm.

Through AI automation workflows, leads are now tracked, followed up, and managed seamlessly, helping Mechways convert more clients while spending less time on manual tasks.

CHALLENGES

Turning “I Want My Phone to Ring 24/7” Into Reality

Mechways wanted a constant stream of qualified leads — literally asking for the phone to “ring 24/7.” However, their old website wasn’t optimized for conversions, and their Google Ads campaigns were underperforming, generating clicks but not enough calls. The lead tracking was manual, and follow-ups were inconsistent, making it hard to measure true ROI.

Zelu AI stepped in to redesign the website for clarity and performance, optimize their ad structure for high-intent keywords, and build automation workflows that route every lead directly to their CRM and phone. The goal was simple: turn digital traffic into real phone calls — and we did exactly that.

How can we make the phone ring 24/7 and turn every click into a real lead?

SOLUTIONS

Clear Solution with AI Lead Generation Systems

Mechways wanted nonstop client inquiries — literally a phone that never stops ringing. But their old website wasn’t converting traffic, Google Ads weren’t optimized, and manual follow-ups were causing lost opportunities. They needed a system that could attract, capture, and convert leads automatically — without adding extra work for the team.

RESULTS

Generating 349 qualified calls in 5 months

Zelu AI rebuilt Mechways’ digital ecosystem from the ground up. We redesigned the website with clear call-to-action paths, optimized service pages, and lead-focused layouts. Then, we launched high-performing Google Ads campaignstargeting engineering and permit keywords, bringing qualified traffic at an average CPC of just $0.83.

On the backend, we implemented AI-powered automation flows that sync leads from ads directly into their CRM, trigger instant follow-ups, and ensure every call is tracked. The result: the phone started ringing — consistently, 24/7 — with real, high-intent clients ready to work with Mechways.