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CASE STUDIES
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2025
Website Redesign and AI Lead Generation
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TIMELINE
2 months
Website Redesign & AI Lead Generation for American Builds
Zelu AI partnered with American Builds, a 4x4 customization and off-road accessories company, to revamp their online presence and drive consistent, high-quality leads. We completely redesigned their website to showcase their services and projects with a bold, conversion-focused layout optimized for mobile.
To scale results, we launched AI-powered lead generation workflows integrated with Google Ads optimization, ensuring every inquiry was tracked, qualified, and followed up automatically. The result — higher ad performance, lower cost per lead, and a website that turns visitors into paying customers.
A rapidly scaling e-commerce brand faced customer service bottlenecks during peak sales seasons. Sadewa implemented an AI-powered support agent to handle routine inquiries, provide instant responses, and free up human agents to focus on complex cases.
Driving More Leads for a Growing 4x4 Brand
American Builds wanted to grow their 4x4 customization business but struggled with low online visibility and inconsistent leads. Their old website wasn’t optimized for conversions, and Google Ads were running without clear targeting or automation — leading to high ad costs and poor results.
They needed a complete digital overhaul that could attract qualified customers, reduce wasted ad spend, and automate lead capture — all while showcasing their premium off-road builds in a modern, professional way.
The client’s customer support team was overloaded with repetitive queries like order status, returns, and product availability. Delays in response times were leading to lower customer satisfaction scores and a spike in support costs during high-demand periods.
How can a 4x4 customization brand turn website visitors into real, paying customers?
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SOLUTIONS
AI-Powered Marketing and Website Transformation
To solve the challenges American Builds faced, Zelu AI delivered a complete digital transformation — combining modern design, smart automation, and AI-driven advertising.
We started by redesigning their website from the ground up to reflect the bold, rugged identity of their 4x4 brand. The new site was optimized for conversions with faster load times, mobile responsiveness, and clear call-to-action buttons that guided visitors to request quotes or book consultations.
Next, we launched AI-enhanced Google Ads campaigns focused on high-intent keywords and optimized bidding to reduce wasted spend. Every lead captured through ads or forms was funneled into an automated Make.com workflow, where the system qualified inquiries, synced them to the CRM, and triggered instant follow-ups through WhatsApp and email — all without manual effort.
By combining creative design with automation intelligence, American Builds now runs a 24/7 AI-powered lead enginethat drives consistent inquiries, cuts ad costs, and converts interested off-road enthusiasts into paying customers.
We developed an AI-powered support agent that:
Handled common queries instantly through chat and email.
Integrated with the e-commerce platform for real-time order updates.
Escalated complex issues to human agents with full conversation history.
Continuously improved through machine learning based on customer interactions.
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RESULTS
More Leads, Lower Costs, and a 24/7 Conversion System
The new AI-powered system delivered measurable improvements across every key area of performance:
65% increase in qualified leads within the first 60 days
40% reduction in cost per lead through optimized Google Ads targeting
2× faster response time from inquiry to follow-up via automation
80% of lead handling now fully automated through AI workflows
Higher conversion rate from ad clicks to booked jobs, driven by the redesigned website
American Builds now runs a streamlined digital engine — with a website that converts, ads that perform, and AI systems that never stop working.
65%
Increase in qualified leads
40%
Reduction in cost per lead
80%
of lead handling now fully automated through AI workflows
