AI Powered Lead Generation | Website Redesign & Automation Flows

Zelu AI redesigned BasementPermit.com with AI-driven lead automation, boosting conversions, streamlining workflows, and tripling qualified leads.

CLIENT

Basement Permit

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TIMELINE

1 months

SERVICES

Website Design

AI Automation

OVERVIEW

Website Redesign & AI Lead Automation for BasementPermit.com

Zelu AI partnered with BasementPermit.com to completely modernize their online presence and lead acquisition process. We redesigned the entire website to make it cleaner, faster, and optimized for conversions — with clear call-to-action buttons, service breakdowns, and an AI-powered form that qualifies leads automatically.

To boost results, we launched targeted Google Ads lead campaigns that connected directly to their CRM through automated Make.com workflows. Every new inquiry is now instantly captured, enriched with project details, and followed up by an AI agent through WhatsApp or email — ensuring no lead ever slips through.

CHALLENGES

Dull Website and No Optimization for Google Ads

BasementPermit.com was getting website traffic but struggling to convert visitors into real leads. The old site wasn’t optimized for calls or form submissions, and every new inquiry had to be handled manually through email — causing delays, missed follow-ups, and inconsistent response times.

To fix this, Zelu AI stepped in to rebuild the website from the ground up and connect it to an automated system that could handle leads instantly and follow up without human delay.

How can we boost ad performance and reduce wasted spend without adding more work for the team?

SOLUTIONS

Real-Time AI Campaign Optimization

We deployed an AI optimization engine that:

Monitored all active campaigns 24/7 across platforms.
Automatically adjusted bids, budgets, and targeting based on performance.
Identified winning creatives and reallocated spend instantly.
Provided a live dashboard for the team to track improvements.

RESULTS

Higher ROI, Lower Effort

Zelu AI streamlined BasementPermit.com’s entire marketing and lead process through automation. We redesigned their website for stronger conversions and connected it directly to Google Ads and a custom CRM using Make.com.

Every ad click now feeds instantly into an AI-driven workflow — qualifying leads, tracking project details, and triggering automated WhatsApp or email follow-ups. This system filters out low-quality leads, reduces wasted ad spend, and ensures the team only focuses on real opportunities — all without adding extra work.