AI Lead Generation
Web Design
📈 Lead Generation (Targeted Growth Engine)
ZeluAI launched and managed Google Ads campaigns to target homeowners and contractors searching for basement permits in Ontario. To maximize ROI, we:
- Researched high-intent, location-based keywords.
- Created dedicated landing pages tied directly to ad groups.
- Implemented call tracking, UTM tags, and conversion analytics to monitor performance.
- Continuously optimized bids, ad copy, and targeting for the lowest cost per lead.
Result:
- 5000+ basement permits processed to date (lifetime).
- 750+ residential permits and 500+ commercial permits secured through consistent inbound leads.
- Ads delivered a steady pipeline of qualified inquiries, reducing cost per acquisition while boosting volume.
🌐 Website (Professional, Trust-Building Platform)
Basement Permits needed a website that would position them as experts in residential and commercial basement permits. Their old presence didn’t communicate trust, lacked clarity, and wasn’t optimized to capture leads.
ZeluAI redesigned and optimized their website with:
- A clean, professional design that reflects authority in the engineering/permit industry.
- Clear service breakdowns (residential, commercial, basement finishing) for easy navigation.
- Strong calls-to-action with inquiry forms and instant booking options.
- Mobile responsiveness and SEO optimization to attract high-intent local traffic.
Result: The new website established BP as a trusted authority and became the foundation for a conversion-driven sales funnel.
